3screens

An immersive, interactive touch screen for the launch of the Jaguar F Type, to be used in dealerships and exhibitions. The display was in 2 parts, the first was an immersive display split across 3 x 27” screens, intended to give the experience of being behind the wheel of the F-Type.

 

Agency: Imagination London
Client: Jaguar
Role: Creative lead

The centre screen displayed various features of the dashboard and controls. The screens on each side played videos related to those features. The display also bought to life the technical specifications and features of the different engines, using animated 3D models. The second part of the display was a series of 3 interactive tables, which featured physical models of the brakes, steering wheel, and Active Differential. The user was able to observe the models whilst using hotspots to navigate through information about the features.

 

Dashboard

Dashboard2

Dashboard4

Dashboard3

QuickshiftGearbox

MeridianSound

IntuitiveControls

Engines

Engine-Menu

Engine-V6

Engine-Exhaust

Brakes-home

Brakes-popup-2

popups2

popups1