Agency: Imagination London
Role: Creative lead
The centre screen displayed various features of the dashboard and controls. The screens on each side played videos related to those features. The display also bought to life the technical specifications and features of the different engines, using animated 3D models. The second part of the display was a series of 3 interactive tables, which featured physical models of the brakes, steering wheel, and Active Differential. The user was able to observe the models whilst using hotspots to navigate through information about the features.