Lipton were attempting something new by the introduction of a Nespresso-style device for tea. Tribal were briefed with the creation of an ecommerce website to host the ATO campaign and drive sales of the machine, the teas and other accessories.


Agency: Tribal DDB
Client: Unilever
Role: Design

I got quite involved in the UX as well as visual design of this project. We wanted to demonstrate the benefits and character of different teas and as well provide a pleasant shopping experience. Currently the T.O. machine has launched for the French market and the site can be seen here.



Some of the Product pages.


Some of the Ecommerce pages.