The brief required a rethinking of the travel booking service of The Times online newspaper. The existing print ads had only limited success into generating bookings for guided tour holidays for an older clientele. Our solution targeted a younger, wealthier demographic.


Agency: The Box
Client: The Times
Role: Creative lead

I created a fully responsive design for the booking website, aiming to showcase the highlights of each destination and lend a spacious, luxurious feel to the booking experience. In addition I also redesigned the weekly email and the print advertisement templates.